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Marketing has existed ever since people first learned to trade. Connecting with your audience at the right place and time is the basis of marketing. Because of the growth of the Internet, digital marketing now makes it simple to engage with your audience online. But what is the actual offer on digital marketing benefits? Let’s talk about each one in this post on digital marketing benefits. What Is Digital Marketing? Using the internet, efforts fall under all the marketing categories of digital marketing. These include digital platforms like search engines, email, websites, social media, and others that can be used to engage with both current and potential customers. Unlike traditional marketing, digital marketing helps you reach a larger audience and focus on customers who are most likely to purchase your goods and services. Additionally, it is more affordable than traditional marketing. The key to effective marketing has always been making connections with the target audience at the r